Mandan's citizens, stakeholders and leaders will be empowered to better improve the community.  Many of Mandan’s most discussed opportunity areas are also some of the community’s most difficult-to-define challenges: how to more positively reflect Mandan relative to Bismarck, how to promote a sense of community pride, and how to unite current/potential leadership to move the community towards successful and sustainable growth and development. Tapping the full complement of the area’s diverse constituent groups and key leaders – including young, emerging leaders and regional stakeholders –will be a key requirement for Mandan to achieve long-term success.	- 2011 Action Plan - Continue community marketing under a consistent theme. Focus a component of the overall marketing strategy on capturing I-94 traffic. Strengthen partnerships with government, business and civic entities to market and improve Mandan citizens' impression of and satisfaction with the community. Provide real estate agents information to promote Mandan's strengths. Host a candidate information forum to encourage citizen interest in serving in local government. Engage Leadership Bismarck-Mandan, its alumni network, and other key groups in building a better Mandan. Ensure voting-age adults are aware of candidate choices for local boards and their views on pressing issues. Foster communication with and among Mandan businesses to improve cohesiveness and pursuit of common goals. Explore a property maintenance ordinance.
Leadership: Better leverage Mandan’s current and future leaders.
Pride: Develop an Internal Marketing campaign. Assess the potential to initiate and coordinate marketing messages leveraging Mandan’s “pioneer spirit” heritage and future.
Image: Strive to improve the perception of Mandan in the region.